Vodafone and Sony Music join hands to announce 'International caller-tune Competition'

Mumbai: Vodafone Essar, one of India?s leading telecommunications service providers and Sony Music jointly announced an innovative new offering for the die-hard enthusiasts of International Music. Through this initiative, Vodafone is offering its customers a chance to win exciting prizes everyday by subscribing to a Sony Music International caller tune and answering simple questions through SMS. This initiative is a nationwide contest and will run till 26th October, 2011.

To participate in the competition, Vodafone customers have to set any song from SONY music?s deep catalogue of International songs as their Caller tune by calling 12377 (Toll free).On successful download, the subscribers will be eligible to participate and will have to answer a series of questions via SMS on 54345 (toll free). The participating subscribers can win by answering questions correctly in shortest time frame to win daily, weekly and bumper prizes. Three selected grand prize winners will be awarded LED TV each, 6 weekly winners will be awarded an iPad2 each while 45 daily winners will be awarded with iPod Touch.

Speaking on this initiative, Arjun Sankalia, Director: International Music & Special Products said "International music has witnessed a huge surge in India and artists like Shakira, Pitbull, Beyonce have become extremely popular across age groups. Our association with Vodafone will provide music aficionados access to new international music and also win some exciting prizes."

Commenting on this innovative offering, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd., said "We are glad to be associated with Sony Music as they have a global approach and offer the best of international music. This initiative is line with our constant endeavor in offering unique and differentiated experience to our customers through our various products and initiatives. With International music gaining immense popularity in India; customers can now listen to popular songs from their favorite artists and also share the same with their friends."