BBC‘s digital innovation fund gets new thrust

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

BBC‘s digital innovation fund gets new thrust

MUMBAI: Continuing with is cost-cutting exercise, the BBC said that it was making 20 per cent savings, more than the 16 per cent required by the government under the terms of its license fee agreement agreed last year.

The remaining 4 per cent, or Â?145 million per annum, will be used for reinvestment, with online highlighted as a priority.
The Corporation‘s cost cutting efforts will free up a Â?40 million per year ‘digital innovation fund‘ to help realise its "vision for connected broadcasting" and digitise its archive. 
 
Among the proposals laid out by the BBC‘s governing body, the BBC Trust, is the Â?40 million per year fund to help drive efforts to deliver services across ‘four screens‘ - TV, PC, smartphone and tablet.

The pubcaster has also renewed its commitment to "share our technical platforms, data and code with the industry in support of a more digitally creative UK."

The BBC will continue with previously announced plans to reduce its online budget by 25 per cent after it said that it wanted to close half of its 400 web domains and focus on 10 distinctive areas such as news, sport, weather and iPlayer last January.