MUMBAI: Directional media company, GetIt Infoservices, has partnered with search engine marketing firm AdLift.com to improve its market share within the search engine optimisation (SEO) and pay per click (PPC) space in India.

The company said it appointed AdLift.com as its search partner of choice because of the company‘s experience in the directional media space coupled with AdLift‘s team of exceptional search marketers that live and breathe Internet marketing. 
 
Established in 1986, Getit Infoservices (P) Ltd started Yellow Pages and later free-classifieds. The company focuses on bringing buyers and sellers together through information products and services.