MUMBAI: The Mumbai Film Mart (MFM) will be held from October 15 to 17 under the aegis of the Mumbai Film Festival.

With a special focus this year on the growing non-traditional markets for Indian films in China, Korea, Japan, Europe and Latin America, senior executives from IM Global (USA), Rapid Eye (Germany), Novo Films (France), Metropolitan (France), Top Films (CIS), Showbox (Korea), Nikkatsu (Japan), Happinet (Japan), Pioniwa (Japan) among others will attend the MFM.

Leading personalities from a majority of leading Indian production companies, broadcasters, home video, buyers, sellers, exhibitors like Yash Raj Films, Reliance Entertainment, UTV Motion Pictures, Eros International, Balaji Motion Pictures, Viacom 18 Motion Pictures, PVR Pictures, Cinemax, Shemaroo, Cinergy, Shreya Entertainment, Superfine Films, A.P International and Magna Home Video among many others will also be in attendance at the MFM.

The MFM will also provide a platform to acquire some of the outstanding films being screened at the 13th Mumbai Film Festival. Direct contact will be established with the World Sales Agents from companies like Wild Bunch, Match Factory, Films Boutique, Films Distribution, Beta Film, Elephant Eye Films, Memento Films, Norwegian Film Institute, Swedish Film Institute, Urban Distribution, Bavaria Film, Terramedia Online, Kinology, to name a few who are keen to entice Indian audiences with their line-up of stellar film titles.

Said film producer and vice president Film & TV producers Guild Mukesh Bhatt, "Mumbai Film Festival is a very important festival for one simple reason this platform is created by people who are committed to the world of entertainment. Organizations such as - Film and TV Guild of India, Exporters Association and Reliance Entertainment at the helm of the Mumbai Film Mart will create the magic of a festival with business in tow which I feel is most apt."