NEW DELHI: Yahoo! India and Marathi daily Lokmat today joined hands to deliver premium digital content in Marathi to the Internet audience.
The website, http://lokmat.yahoo.com/, will offer Lokmat’s original content combined with Yahoo!‘s premium content experience to online Marathi users.
With Marathi being the fourth largest spoken language in India, the partnership is a crucial step towards satisfying the digital content appetite in the language of user’s choice.
The I-Cube 2009 report signals that the next wave of digital audience in India is expected to emerge from the non-English speaking population. In line with its commitment to catalyze Internet consumption in India, Yahoo! is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar respectively.
Commenting on the surging demand for regional content Yahoo! India managing director Arun Tadanki said, “At Yahoo!, we aim to make our content relevant for new Internet users coming online from different parts of India. With this association, we aim to expand our existing offering to help Marathi users stay connected to their world in their own language.”
Elaborating on the partnership Lokmat joint managing director Rishi Darda said, “Our partnership will help grow the regional language online audience in India. Yahoo!’s scale and Lokmat’s original content with indepth coverage of Maharashtra will deliver uniquely tailored Marathi language content to the users.”
According to ComScore August 2011, the Yahoo! India network reaches 82.9 per cent online users across the country and is category leader across News, Movies, Cricket and Entertainment.
