MUMBAI: Online video rental company Netflix has bagged the pay TV rights of Dreamworks Animation movies starting 2013.

The deal gathers significance as this is the first major Hollywood studio choosing an Internet streaming player over a traditional cable channel.
 
This multi-year licensing agreement enables Netflix members to watch DreamWorks titles in the pay TV window on multiple platforms, including television, tablet, computer, and mobile phones.

Under the agreement, titles such as "Kung Fu Panda," "Madagascar 2," "Chicken Run" and "Antz", will also be made available to Netflix members over time.

Netflix would have to add more content in its streaming service to keep up with the growing competition posed by Amazon.com, Google Inc and Apple Inc. Financial terms of the agreement were not disclosed.