MUMBAI: Bharti Airtel’s DTH service provider, Airtel digital TV, has partnered with kids and family producer Cookie Jar Entertainment to bring its library to Airtel digital consumers.

The first series to launch this new venture will be the boys’ show, Johnny Test. The animated television series will be available to Airtel digital TV customers on pay per view platform, channel no 158. The show would be free until 27 September and priced at Rs 25 per month thereafter.

Also, Airtel digital TV customers will be able to enjoy more Cookie Jar series including Wimzie’s House, Caillou, Adventures of Paddington, Sonic The Hedgehog, Super Mario Bros, Gerald McBoing Boing, Johnny Test, Doodlebops, Hurray For Huckle and Horseland.

Bharti Airtel Media CEO-DTH Shashi Arora said, “We are delighted to bring in the internationally acclaimed series Johnny Test for viewers in India. The series has been one of the hottest kid‘s TV shows on the air because of its gender-neutral appeal and following among kids. Animated films have found universal appeal and this is our way of giving our customers an opportunity to savour content that is popular worldwide.”

"Digital delivery offers tremendous opportunities for leveraging our catalogue of nearly 6,000 half-hour episodes of television series, one of the world’s largest and most popular kid’s libraries with hit series for four generations. We are thrilled to be a part of the Airtel family,” added Cookie Jar COO Toper Taylor.