MUMBAI: Mahindra & Mahindra (M&M) is running an online contest that would let the winner win its SUV, the XUV500.

All that a contestant has to do is log onto www.mahindraXUV500.com and guess the price of the yet-to-be launched SUV and answer two other questions.

Each participant can keep coming back every day to make a fresh entry. Up for grabs are also 20 tickets to India’s first Formula 1 Race, at the Buddh International Circuit in Greater Noida (scheduled for October 30th 2011), where the Mahindra Scorpio is the official intervention vehicle.

Mahindra & Mahindra automotive division SVP Vivek Nayer said, “The ‘Guess the Price’ of the XUV500 contest is another innovation from Mahindra which allows everyone the opportunity to participate and actually win our all new XUV500.”