MUMBAI: Mobile phone provider Samsung Electronics has enhanced its 3G portfolio in the Indian market with the launch of Champ 3.5G ( S3770), Chat 527 ( S5270) and Primo ( S5610) 3G handsets across the Touch , Qwerty and Bar type formats.

With the launch of these four phones, Samsung‘s 3G portfolio now has 13 models in the range of Rs 3400 - Rs 32,890.

Announcing the launch, Samsung Mobile & IT country head Ranjit Yadav said, "Consumers increasingly want to stay connected with friends and family through SNS, IM and messaging while being on the move. With our array of affordable 3G devices across different mobile formats , we are making the 3G experience accessible to a wider set of consumers."

"The new Samsung Champ 3.5G gives users the quality and style that is best suited for consumers who prefer full - touch functionality in their phones," the company said. "Its 7.1cm touch screen helps in instant messaging, easy access to mobile applications and business related features."

The Multimedia experience is further accentuated by the SoundAlive feature which enhances earphone sound with 3D effects, 2 MP Camera. It comes with a 30 MB Internal memory, and a powerful 1000 mAh battery.

The phone offers enhanced connectivity to various Social -Networking sites with native Facebook & Twitter Apps that let the user browse these services with minimum effort with layouts that have been optimised for the screen size.

Samsung Champ 3.5G (S3770) is priced at Rs 5590.

The Samsung Chat 527 (S5270) features an optical track pad and multimedia features. The phone caters to the needs of consumers who prefer a device suited to heavy texting, mails, chatting multimedia and Internet based features to help them lead an active online social life.

Samsung Chat 527 (S5270) is priced at Rs 5930.