MUMBAI: Viacom18 Media has collaborated with Hong Kong’s now TV platform to launch its flagship Hindi general entertainment channel Colors in Hong Kong.

Viacom18, an equal joint venture between Viacom and Network18, said that Colors will be available as a-la-carte channel and offered to subscribers in the foreign language lineup for a monthly subscription of HK$78.

The channel can be viewed on Channel 780 on now TV.
 
Viewers in Hong Kong will now be able to watch Colors‘ shows the same day as their Indian telecast.

now TV, part of the PCCW group, is one of the world’s largest commercial deployments of IPTV.

Viacom18 head - international business Gaurav Gandhi said “We are excited to expand our distribution base in South East Asia and reach out to the Hong Kong audiences through now TV. There is a huge and growing demand for Hindi GEC content in overseas markets as diaspora would like to stay connected to their roots and watch the same programming that their family back home enjoys. In just 3 years since it launched in India, we have managed to expand and strengthen Colors’ overseas distribution base to close to 40 countries.”

PCCW‘s MD of TV and new media Janice Lee added, “With the addition of Colors now TV will be offering a total of nine top-class Indian channels and video-on-demand service. It demonstrates our commitment to providing our customers across the community with the best entertainment programmes.”