MUMBAI: Prime Focus Technologies (PFT) has launched a new enterprise-class iPad Application. The company will be showcasing the application at IBC2011, scheduled to be held in Amsterdam between 9 and 13 September.

Specifically developed to augment Clear, PFT‘s unified multi-platform content operations infrastructure, the App is a resource for creatives involved with content as it provides a complete creative toolkit that can be used anywhere.

The file-based solution is a combination of the Clear technology platform and supporting content services. This deployment is specifically designed to manage the broadcaster‘s high volume end-to-end digital workflows and enable its transition to HD.
 
Said Prime Focus Technologies COO Ganesh Sankaran, "This is a really exciting addition to what is a truly transformational solution for content owners. We have worked closely with our clients to define their needs - the need for creative enablement and greater control are recurring themes. The App will enhance the efficiencies of CLEAR even further and is one of many new initiatives that we are developing to augment our offering."

This creative enablement includes the ability to concurrently participate in the workflows - while on the go, thereby empowering the production of better content. It also gives senior management and the operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement.

The App has been incorporated into the operations of Star TV, as part of PFT‘s pioneering deployment for the network.