MUMBAI: Digital marketing group EBS Worldwide has entered into a strategic alliance with Alterian which offers digital customer engagement technology and solutions.

By partnering with Alterian, EBS hopes to further step up the game for most marketers in India, who have been looking for measurability across their new media (Web, Mobile, Social etc.) marketing initiatives. EBS currently works with brands across industries in India, Europe and the US, using technology to create effective digital marketing campaigns.

EBS will bring in their strategic consulting expertise in the digital marketing domain, while Alterian will provide the technology and platform using different Alterian products.

The alliance will help marketers to better ‘Engage‘ with their
customers to turn them into ‘advocates‘ with a measurable return on their digital marketing investments (ROI) in a simple, user-friendly interface.

EBS Worldwide Group CEO Chris George said, "Alterian‘s products bundled with EBS’ expertise in the Digital Marketing industry will help marketers very quickly browse millions of customer interactions and come out with an analysis report about their brand‘s impact in the online world, almost immediately. Our solution will enable marketers to easily collate and analyze data from various social media channels to monitor brand and customer communication, identifying of communities and influencers and address issues and complaints".

Alterian Solutions India country head Kaushik Bhattacharya said, "Alterian SM2 is a powerful Social Media ORM, Analytics and Engagement tool that offers a comprehensive approach with a ‘Social Media Warehouse‘ enriched with 11 billion plus mentions covering 60 languages starting from monitoring, listening, analysing to engaging across different social media channels. It‘s an Agency friendly tool globally and we are happy to partner with EBS Worldwide here to add value to their ‘Customer Delight‘ endeavour."