MUMBAI: Fans of the BBC‘s car show, Top Gear, can now access specials via social network Facebook using a video on demand app from BBC Worldwide. Three of the show‘s most iconic episodes are now available to rent using Facebook credits.
The specials will be staggered throughout the coming weeks and available for users in Europe, the US, Australia, Canada and New Zealand. Once rented, episodes will be available to view for 48 hours. Facebook credits provide a familiar and consistent payment experience. Credits can be purchased within an app, or through the payments tab within the users account settings.
BBC Worldwide runs both the Top Gear Facebook fan page, which has over 8.8 million fans, and The Stig fan page which has over 5 million fans. Combined, they have more fans than inhabitants of Manhattan, which is the final destination of the US Road Trip – the second episode set to air online. It is the 25th largest TV show on Facebook, and the biggest British TV show on Facebook.
Top Gear MD Adam Waddell commented, "Top Gear has amassed a huge following on Facebook with almost 14 million friends following the brand itself and The Stig. We‘re always looking at ways of adding value for the core fans of the show so it‘s entirely appropriate that we should be one of the first TV shows to make its premium content available via Facebook."
Top Gear is one of BBC Worldwide‘s flagship brands sold in 198 territories worldwide.
