MUMBAI: CNN has acquired Zite, a company that markets an iPad application that learns what its users want to read and view.

Though the acquisition price has not been disclosed, reports say that it would be around $20 to $25 million.
 
CNN, a unit of Time Warner, said it would keep Zite as a stand-alone business but would bind Zite‘s software for CNN.com and other parts of its digital business.

Zite and a number of competing applications like Flipboard have gained attention for sorting through websites and gathering articles that its algorithms say would interest individual users.