MUMBAI: InMobi has entered into an exclusive partnership with NDTV for bringing mobile ads to consumers on NDTV’s mobile applications.

The partnership with the mobile ad network firm will make it easier for advertisers to reach premium mobile consumers on NDTV’s applications.

Under the terms of the partnership, InMobi will have exclusive rights to monetise NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets. Advertisers who want to advertise on NDTV’s mobile application on these platforms will now engage with InMobi.

InMobi delivers the ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. NDTV has been at the forefront of the converged content play.

Said NDTV Group CEO Vikram Chandra, “Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space. InMobi’s rich media technology and mobile ad platform will help us monetise NDTV’s premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market.”

InMobi recently announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. The agreement with NDTV builds on the Sprout acquisition to further leverage the process of creating and distributing rich media mobile ads for brands and agencies in India.