MUMBAI: English news channel Times Now said today that it has been launched in the Island nation of Singapore on 15 July, marking its first presence in South East Asia.

Times Now will be a part of the basic bouquet of channels of the mio TV platform of SingTel, one of the fastest growing television services in Singapore.

mio TV claims to have over 300,000 subscribers for its pay-TV service across the country.
 
Times Television Network MD and CEO Sunil Lulla said, "Singapore is an important market with a large Indian population and is our first step into South East Asia and will soon be followed by a launch in other countries in the region. The Singapore launch of Times Now also opens up an advertising opportunity for brands in India. Unlike the current channels available that have an APAC feed, Times Now will soon be able to accept dedicated advertising for Singapore only."

Singapore, which has a significant number of people of Indian origin, is the fifth highest destination for air traffic from India.   
 
SingTel chief, digital home Goh Seow Eng said, "We are pleased to be bringing Times Now to our customers. The fast growing Indian community in Singapore will no doubt welcome this new addition to mio TV, as they will now be able to receive the latest news updates from back home."