MUMBAI: The Independent Film & Television Alliance (IFTA) in the US and a coalition of its member companies have joined major broadband companies, the Recording Industry Association, A2IM and the Motion Picture Association of America to announce the launch of a jointly supported voluntary initiative to advise consumers about online content theft and legitimate alternatives.
 
The system creating a common "Copyright Alerts" framework, which is similar to credit card fraud alerts, is designed to educate and notify Internet subscribers when their accounts have been identified as being misused for online content theft. This landmark collaboration through which ISPs will educate subscribers about content theft on their Internet accounts, protects consumers and copyright holders alike.  
 
Summit Entertainment co-chairman and CEO Rob Friedman commented, "Content theft continues to be a threat to our business both here and abroad. Initiatives such as a common framework for ‘Copyright Alerts‘ are a positive step toward both curbing the efforts of online content theft and educating consumers as to how their online accounts can be used by thieves to further their illegal activities."