MUMBAI: Digital out-of-home media company, LiveMedia, has launched a digital marketing arm, LiveDigital.

Anuj Kumar has been appointed as senior VP, and Ivon Parmanand has been roped in as VP, sales and marketing.

 
The new entity will focus on mobile marketing and services across various mobile channels including voice, text, rich media and video.

Kumar earlier worked with Air2Web and Mobile2Win and was steering their mobile marketing initiatives. He has worked on mobile marketing campaigns executed for companies like Hero Honda, Yahoo, American Express and Dish TV.

 
LiveDigital has already bagged and implemented some mobile campaigns from companies like Microsoft, Max New York Life, IPol and Maruti.

Moreover, Parmanand comes with over 20 years of experience in Sales and marketing with companies such as Godfrey Philips, Mobile2Win, Air2Web and Spice Digital where he was heading mobile advertising.

LiveMedia founder and CEO Rajan Mehta said, “As the world moves towards smart phones, we think it is the right time to kickoff our mobile initiative. Currently mobile marketing is seen as spam based on the plethora of SMSes we get. Our endeavour is to change this definition by providing brands and users with a pleasurable experience through relevant and high quality content.”