MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) flagship annual meeting, The Casbaa Convention, will be staged in Hong Kong from 31 October- 3 November.

 
Themed TV365: Watch Closely, the programme for 2011 explores television in the myriad ways it can be experienced - 365 days a year…in more than 365 million multichannel TV homes throughout Asia…on a full 360° range of platforms and devices.

Casbaa CEO Simon Twiston Davies said, “This year’s theme truly reflects the evolution of the multichannel TV industry in Asia – a fitting topic especially during this year, Casbaa’s 20th Anniversary.

Now, more than ever, the concept of television has been stretched to encompass technologies not even dreamed of back in 1991. This year’s Convention programme promises to be better than ever with a comprehensive line-up of compelling industry keynote speakers.”

With video content now truly transportable, consumer driven demand and the prospect of more localisation is providing a compelling storyline.

 
“In the new paradigm, consumers will do what it takes to get the content they want to see if we don’t make it accessible. More than ever before, the regulator is now both the weather-maker and the barometer shaping how the industry will change and develop in the future” stressed Twiston Davies.
The four-day Casbaa Convention 2011 will bring together operators, content providers, satellite services, technology, carriers and ad agencies from across Asia and the world in lively debate and exchange of information through Keynote addresses, In Conversation sessions and panel discussions. Networking breakfasts, lunches and official receptions allow delegates to connect with their peers in informal social settings and to forge new partnerships.

The Casbaa Convention 2011 is sponsored by APT, CNBC Asia Pacific, Discovery Networks Asia-Pacific, Eurosport, Globecast, Intelsat, Measat, MTV, Paul Weiss, Playboy TV, RRsat, SES World Skies and Synovate.