MUMBAI: LG has entered into an alliance with UAE-based telecommunications corporation Etisalat that operates in the Middle East and Africa regions.

According to the deal, eLife, Etisalat’s flagship range of fiber-based services, will have “OnWeb” service directly available through LG Smart TVs that customers purchase in UAE.
 
Customers subscribed to thisservice can also access its new ‘Video on Demand’ service that is available on request.

To support these features, LG has developed broadband-connected TVs that are designed to deliver Internet-based content, mostly video, from popular or social websites, in addition to content from broadcast TV providers.

Etisalat recently completed the fiber deployment in Abu Dhabi, making it the world’s first Capital city in the world to be fiber-connected. Owing to high speeds provided on the fiber-connections, customers will be able to enjoy good quality with Etisalat’s new OnWeb video services.s.

Moreover, the Smart TVs are enabled with UGC (User Generated Contents), SNS (Social Networking Service), Photo Sharing Service, Weather forecasts and other applications from LG or Etisalat.

Etisalat chief marketing officer Matthew Willsher said, “OnWeb services will facilitate the opening of new business avenues for
content producers and broadcasters by creating unique ways that their content is presented to customers. This service will also allow us to cater for our diverse range of customers and provide them the best of what they want to watch.” 
 
Through specialised “Digital Media Services”, Etisalat will work with content producers and broadcasters in making their content available to Etisalat’s customers via the OnWeb service.

LG Electronics president Middle East and Africa Region K.W. Kim said, “This strategic partnership between LG Electronics and Etisalat highlights the importance of cooperation in bringing technology and content together to provide users with a superior experience, while reducing the complexity and associated cost.”