MUMBAI: Aegis Group’s market research arm, Synovate, has appointed Shreya Baksi Sen to lead its specialist customer experience practice in India.

Sen, who has close to 20 years of work experience, moves in from Market Probe where, as branch director, she was involved in bringing revenues and managing day-to-day operations of Delhi.
 
Synovate executive director Paru Minocha said that Sen will actively leverage opportunities with the clients across sectors, particularly in those in packaged goods, automotive, consumer durables and financial services.
 
Sen’s other posts included key roles in strategic market research at IMRB International, Research International Jakarta, AC Nielsen ORG-MARG, Mudra Communications and IIM Ahmedabad.
 
Synovate global head of customer experience John Carroll III said, “As the world’s largest specialist customer experience research practice, we are overjoyed at having such a well-known expert as Shreya lead our Synovate Customer Experience team in India.”