MUMBAI: Luggage maker, Samsonite, has partnered with cricket expert Harsha Bhogale to blog for them.
In an attempt to capture the customers online, Samsonite recently launched its new global campaign, Step Out, in the online space first before exploring the traditional television commercial and print media.
Now, the luggage maker has gone a step further to capture the online space with Bhogale, an expert of a topic that always lead to intense audience engagement.
"This association aimed at promoting the brand‘s new proposition has already gone online leading to over a million hits. This strategy has garnered extensive mileage for the new campaign thereby reaching out to the right people at the right time", the company said.
Bhogale will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on You Tube. He will also actively blog and tweet about the daily matches.
Samsonite has also announced a contest for cricket enthusiasts. In order to participate, one has to post a question on the Facebook fan page. If the question is chosen by Bhogle as "Question of the day", the participant can win goodies.
Moreover one person stands a chance to meet Bhogle and feature with him in the Step Out blog. The contest, open to Indians/ foreign nationals residing in India, goes on till 27 May.
