MUMBAI: Shemaroo Entertainment has set up an exclusive online Bollywood movie channel, Shemaroo Movies, on YouTube for free viewing.
Setting a new trend in the entertainment industry distribution strategy, Shemaroo started the simultaneous process of releasing the DVD of films and at the same time putting the same content on its YouTube channel.
The process began with the DVD release of Dil to Bachha Hai Ji 15 days ago. This will be followed up with the forthcoming DVD release of Aakrosh. Besides the two films, around 20 other titles have been selected from Shemaroo’s vast collection that includes Dhamaal, Anwar and Fool-n-Final other than all time classics like Anand, Mili, Gol Maal, Teesri Kasam and The Great Gambler.
Comments Shemaroo Entertainment Director Jai Maroo, “With digital media spreading its wings globally, we can say that ours is the YouTube generation, where one seeks a variety of content on a single platform (YouTube). Keeping in step with the change in the entertainment consumption pattern, Shemaroo offers its consumers an array of video content of different genres like comedy, songs, short film and film scenes among others on multiple channels on YouTube."
Avers JAPAC director content partnership for Google Gautam Anand, “We’ve long maintained that our success is tied to the success of our partners. Shemaroo has been one of the early adopters of YouTube for distribution of their content on the web in India. With the addition of a dedicated full length movies channel to its existing bouquet of 19 YouTube channels, we feel proud to be delivering value to our partners."
Anand also said that long form premium content like movies is emerging as a big category on YouTube and Google is committed to bringing movies across all genres to our users.
"With the launch of Shemaroo movies, users all across the globe will be able to enjoy high quality latest movies absolutely free of cost at their convenience", Anand further.
In addition to the new channel, Shemaroo‘s bouquet of existing YouTube channels includes Filmi-Gaane, Movie In 15 Minute and Bolly-Gupshup.
