MUMBAI: Airtel Digital TV, the direct-to-home (DTH) arm of Bharti Airtel, has maintained its 25 per cent incremental share and added 3.07 million subscribers during the fiscal ended 31 March 2011.

Airtel Digital TV has a total subscriber base of 5.66 million by 31 March 2011.
 
Bharti Airtel CMO (DTH) Sugato Banerji said, “We are maintaining our 25 per cent incremental subscriber growth rate. Out of every four new DTH subscribers, one is opting for Airtel Digital TV. And we hope to continue this in the next fiscal.”

In the fourth quarter of the fiscal, the company managed to add 0.73 million subs, posting a 15 per cent growth over the trailing quarter. The three-month period ending March was cricket heavy and, thus, saw close to 3 million new DTH connections.

Banerji said that they also had the spillover gain in April because of the Indian Premier League (IPL).