MUMBAI: Indiatimes, the global Internet, mobile and audio rights‘ partner for the Indian Premier League (IPL), has agreed to make Google its non-exclusive partner for IPL content for two years.

Under the agreement, Google will stream all 74 matches of IPL Season 4 on both ipl.indiatimes.com and on Indiatimes‘ dedicated YouTube channel, www.youtube.com/ indiatimes. 
 
The entire season will be available with a five-minute delay in India, match-length delay in U.S and live webcast for rest of the world. Match highlights and other catch-up clips will be made available after the matches.

Times Internet CEO Rishi Khiani said, "The DLF Indian Premier League is a key property for Indiatimes and our endeavor is to offer users a world class online IPL experience. Partnering with YouTube is step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over."

Both Google and Indiatimes will seek to capitalise upon individual brand strengths and collaborate on monetisation efforts both in India and rest of world markets. In addition to web video streaming, the agreement will also enable YouTube to offer catch up clips to users on the mobile platform (http://m.youtube.com). 
 
Added Google director content partnership JAPAC Gautam Anand, "After the phenomenal response last year, we are delighted to bring back all the action from DLF Indian Premier League Season 4 to our users across the globe. Long form sports content has been a big focus area for us, and we‘re excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube and set a new benchmark in distribution of sports content online."