MUMBAI: In its aim to expand its digital content library into the regional entertainment sector, Shemaroo Entertainment has decided to capitalise on the popularity of regional content by acquiring both audio and video content rights in more than 20 languages including Gujarati, Marathi, Punjabi, Rajasthani, Bengali and Telugu.

In this regard, the company has tied up with over 100 labels including Fountain Music, Navrang, SS Communications, Veena Music and Kavithalayaa Productions , Video World, and Simran Music Industries, to name a few. 
 
Says Shemaroo Entertainment director Jai Maroo, “Our recent acquisitions will not only add to our library but also will help us cater to a wider range of customers. We are working to elevate the experience of entertainment consumption through digital media by adding new content and constant innovation.”

Shemaroo has managed to create a content base ranging from traditional to contemporary music in various genres like devotional, folk, pop, romantic, classical, ghazals, children‘s songs, qawwali, sufi and even Rabindra Sangeet.

In another move, Shemaroo has released a bouquet of 15-minute films. These films target the new-gen consumer and will be distributed through Digital Media.

Shemaroo has already acquired more than 50 films including recent films like Ishqiya, No Entry, Dus, Love Ke Liye Kuch Bhi Karega, Khwaish and classics like Mughal-E-Azam, Mera Naam Joker and Amar Akbar Anthony.
The company is already in the process of acquiring many more films including regional language films.