NEW DELHI: Viacom18 Media has signed an exclusive distribution deal for its flagship Hindi general entertainment channel (GEC) Colors with Asian Television Network International (ATN) for the Canadian market.

ATN is Canada‘s largest South Asian Broadcaster and it will now distribute Aapka Colors (US version of Colors) in the Canadian market.
 
Viacom18 Group COO and Colors CEO Rajesh Kamat said, "After having successfully launched in the US, the next logical step for us was to have Aapka Colors made available to viewers in Canada. Continuing our endeavour to extend the reach of our brands to key Diaspora markets, we are happy to announce that we will soon commence operations in Canada, bringing quality entertainment to the many South Asian households in Canada."

Viacom18 has already expanded the channel in the US, UK, Australia, New Zealand, the Middle East & North Africa and Singapore. 
 
Viacom18 head - International Business and Sun18 Media COO Gaurav Gandhi added, "ATN, as the leader in the South Asian entertainment market in Canada, was our obvious choice as a partner for the distribution of Aapka Colors in the market. We look forward to a fruitful and mutually beneficial partnership with ATN in the days to come."

ATN president and CEO Shan Chandrasekar said, "We are delighted to partner with this multinational media conglomerate Viacom to bring this outstanding channel Aapka Colors, with its compelling content across Canada."

The channel claims of being dedicated to promoting ‘cohesive viewing‘ with a mix of fiction, reality and blockbuster movies.

In North America, the channel is distributed in cooperation with MTV Networks, a division of Viacom International.