MUMBAI: A large part of her career has been spent in the television news business though she has flirted with entertainment TV, and consumer goods for short periods. Now Rashmi Jha is headed back to TV news. She has joined Arnab Goswami’s ARG Outlier Media as head of branded content sales, presumably for Republic World, Bharat, Bangla, and Kannada.

This is after almost four years of being employed with Associated Broadcasting (TV9) from 2020-2024 where she finally was designated as assistant general manager.

She spent nearly two years working with Zee Entertainment Enterprises as a senior manager, innovation studio custom content, Zee Unimedia. Her exposure to consumer goods was with Green Ply Industries where she worked for two years and a bit more as brand manager.

Rashmi took a stab at being employed at CNN-IBN but she spent only a year and some months there. Prior to that she had taken up a four-year spell with Zee News as marketing manager.

The History graduate and PG diploma in advertising & PR landed her first job after her course studies at Maxesposure Media where she sold space for Ampersand magazine.

“I am looking forward to driving impactful collaborations and delivering excellence. Here’s to growth, challenges, and creating something extraordinary!,” said Rashmi on Linkedin.