MUMBAI: In India, the land of perpetual celebrations, festivals mean one thing - shopping!

But let’s admit it, nothing dims the festive spirit faster than spotting sky-high price tags and those pesky tax add-ons.

Enter every Indian’s favorite word: SALE!

This Christmas, Nexus Select Malls - which has outlets nationally - has unwrapped the ultimate shopping extravaganza with the Asli Happyness Wala Sale, led by Indian cinema charmer and brand ambassador Ayushmann Khurrana. It’s more than just discounts; it’s a carnival of offline shopping bliss, complete with Santa meet-and-greets and festive cheer that no app can match.

Ready to shop till you drop?

The 25-second digital film begins with Khurrana entering a mall with a friend and a disheartened child, emphasising that the asli happyness of Christmas is best experienced at Nexus Select Malls. As the film progresses, a white-gloved hand taps the child’s shoulder, and his face lights up upon seeing Santa. The film concludes on a lighthearted note as Khurrana humorously asks Santa whether his beard is real, underscoring the authenticity and fun of festive celebrations at Nexus Malls.

Speaking about the campaign, Nexus Select Malls chief marketing officer Nishank Joshi remarked, "At Nexus Select Malls, we believe happiness isn’t something you receive in a parcel. With the Asli Happyness Wala Sale, we invite our patrons to celebrate Christmas with unbeatable offers, magical in-mall experiences, and the joy of togetherness and festive vibes."

Conceptualised by Ogilvy, the campaign positions Nexus Select Malls as the ultimate festive destination, offering discounts of up to 50 per cent on top brands alongside immersive in-mall experiences. Visitors can enjoy exclusive deals and the festive atmosphere, making Nexus Malls a perfect holiday shopping destination.

The film is now live across all social media channels of Nexus Select Malls, inviting families to revel in the spirit of Christmas with memorable experiences and irresistible offers.