MUMBAI: She announced her departure from BharatPe around three weeks ago. And, today, food delivery firm Swiggy announced Akanksha Jain’s appointment as assistant vice-president - public relations & communications.

Akanksha has been associated with the communications profession, building and safeguarding brand reputations for various businesses across India and 30 markets globally for the past 18 years.

A crisis communications specialist, Akanksha has built and led 360-degree brand communications and reputation campaigns, spearheading PR and communication strategies for technology, SMEs, and new-age companies across e-commerce and fintech companies. Amongst them: HCL Technologies, John Keells Holdings, Askme,  Power2SME, VLCC, Mobikwik, PineLabs, and finally BharatPe.

An advocate of new-age communications, she has focused on creating strategies that are closely aligned with the brand’s purpose.

Additionally, she has collaborated with renowned industry associations to drive public policy and build thought leadership around sustainability-led initiatives.