Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men's fashion. The campaign began with a teaser featuring Vijay Varma, the brand's first ambassador, on his journey to create the perfect Oaksmith Style Studio.

Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith's commitment to elevating men's fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men's styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. "Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men's styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence."

With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.