Mumbai: Sony Sports Network takes its impactful ‘Iss Baar Drugs Ki Haar’ campaign to new heights by joining forces with marquee players from the England & Wales Cricket Board (ECB). England Women’s captain Heather Knight, England Men’s wicketkeeper-batter Jos Buttler, and fast bowler Mark Wood lend their voices to this initiative, aimed at empowering India’s youth to reject drugs.

This campaign’s second phase builds on the success of its debut, zeroing in on preventing first-time drug use among young Indians. Through the influential platform of sports, Sony Sports Network encourages youth to make informed choices, using the campaign to inspire a widespread movement against drug abuse.

Sony Pictures Networks India, chief revenue officer - distribution & international business and head - sports business, Rajesh Kaul: "Drug abuse among India’s youth is a growing concern, often driven by peer dynamics. At Sony Sports Network, we believe that sports icons can influence positive choices. With the support of Heather Knight, Jos Buttler, and Mark Wood, we’re reinforcing our commitment to this critical cause. The success of our first film has motivated us to keep pushing forward, and we’re excited to continue inspiring India’s youth to say no to drugs."

England Men’s wicketkeeper-batter, Jos Buttler: "I am glad to be associated with Sony Sports Network for their noble campaign of ‘Iss Baar Drugs Ki Haar’. Drugs is a global issue and this campaign is a great initiative which can create a difference among the youth."

England fast bowler, Mark Wood: "Sony Sports Network's initiative of "Iss Baar Drugs is Haar" is an important message for the youth in particular. It is a growing concern across the world and we are proud to associate with Sony Sports Network and lend our voice to the cause."

England women’s captain, Heather Knight: “Drugs can ruin lives. My message to young people is clear: Stay away, make better choices, and focus on a healthier future."