Mumbai: Choice Equity Broking, part of Choice International, has launched the #BharoseKiChoice campaign to highlight its legacy of trust in financial services. The campaign focuses on the Choice FinX App, which has reshaped how Indians engage with financial markets.

#BharoseKiChoice emphasises trust in financial decision-making, positioning Choice as a reliable, transparent guide amid a crowded investment landscape. The campaign includes three commercials using humor and unexpected twists to stress the importance of choosing trustworthy professionals for critical financial decisions.

“Trust is the cornerstone of financial relationships,” said Choice head of marketing Nitin Agarwal. “These light-hearted scenarios carry a powerful message - just as you wouldn't trust a painter with your wedding makeup or a tailor with medical care, you shouldn't entrust your financial future to anything less than proven expertise. Through #BharoseKiChoice, we're not just promoting a service—we're celebrating our fundamental promise to investors: absolute trust, transparency, and reliability in every interaction. The Choice FinX app embodies this commitment, offering users not just cutting-edge technology, but peace of mind.”

Choice continues to lead the financial services sector with its comprehensive suite of services spanning stock broking, wealth management, mutual funds, insurance, investment banking, and financial education. The company's dedication to innovation and customer-first approach has established new industry standards for trust and transparency.