Mumbai: HP India is celebrating Diwali with the launch of its campaign, ‘Stories of India with HP,’ blending tradition with technology in a heartfelt story of legacy preservation. The campaign follows Sharad, a retired storyteller who embodies an older generation, often overlooked in today’s digital-first world. Through Sharad’s journey, HP showcases the transformative role of AI in keeping folklore alive, offering a way to bridge generational divides through innovative storytelling.

In this campaign, HP reaffirms its commitment to empowering creators, storytellers, and elders, envisioning a future where cultural heritage and technology can thrive together. The story unfolds with Sharad, who, feeling adrift after retirement, reconnects with his storytelling roots when his granddaughter visits for Diwali. As he shares his beloved tales, he realises the threat traditional storytelling faces in the digital age. Guided by his daughter, Sharad explores HP’s AI-powered tools, creating animated versions of his stories and launching his own YouTube channel, revitalising folklore for future generations.

HP India, SVP & MD, Ipsita Dasgupta commented, “At HP, we believe that technology has the power to preserve the heart and soul of our cultural heritage. Our film tells a story of how technology innovations such as AI can weave together the past and present, uniting generations through the magic of timeless tales. We hope this story inspires everyone to embrace innovation while preserving the richness of our heritage for future generations.”

Since its release, the campaign film has garnered over 26 million views, resonating deeply with audiences across platforms.