Mumbai: Motilal Oswal Wealth Management (MOWM) has launched the ‘Khaas Mahurat, Khaas Basket’ campaign, inspired by the insight that people seek quality experiences during Diwali.
Reinforcing MOWM’s commitment to research-backed stock recommendations, the campaign film portrays family members preparing meticulously for Diwali, from looks and sweets to time with loved ones.
It highlights the role of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors make the most of this festive occasion.
Motilal Oswal Financial Services group CMO Sandeep Walunj said, “The campaign highlights the importance of in-depth analysis and robust research behind our recommendations, which enable our investors to capitalize on strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading is an auspicious occasion when investors kick-start the new year with strategic investments to begin on a positive note. We at Motilal Oswal Wealth Management, celebrate the festival of light with investors, through carefully selected investment recommendations, backed by a comprehensive analysis.”
Motilal Oswal Wealth Management SVP- marketing, Varun Mundra said, “Diwali is a time when everyone seeks exclusivity and unparalleled experiences in the pursuit of their ‘Khaas moment’, and that's exactly what our film embodies. The narrative revolves around a family's quest for excellence in all aspects of life. By aligning this sentiment with ‘Khaas research’ for ‘Khaas stocks’, we aim to connect with our audience and deeply resonate with them, making their Muhurat Trading experience truly memorable.”
Motilal Oswal Wealth Management's ‘Khaas Mahurat, Khaas Basket’ campaign aims to blend the festive spirit of Diwali with research-backed advice, allowing consumers to start accumulating wealth on this auspicious day.
The film, conceived and scripted in-house by the Motilal Oswal marketing team, was led by group chief marketing officer Sandeep Walunj, senior vice president Varun Mundra, associate vice president Kartik Shinde, senior manager Anshul Srivastava, manager Ruchi Rajkumar Varma, and manager Rahul Rajan Elayath. It was produced by De Works Communications (DWC) CEO & founder Nitin Mali and his team.
