Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises - Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”

Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.

The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.

In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.

“This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise.  At PNB Housing, we believe that a home is more than just a place, it's where the heart truly belongs.”

As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time - Pakka.