Mumbai: Titan has launched a 40ft x 40ft billboard in Mumbai to showcase its new ‘Titan Stellar’ collection. The installation features a motorised moon display that mirrors the lunar phases, reflecting the precision and celestial theme of the Stellar timepieces. Strategically placed in a high-traffic area, the billboard blends innovative design with technology, creating an immersive brand experience.

Neon acrylic pins and backlit elements add a radiant, futuristic look, while the moon’s glow intensifies at night, enhancing the cosmic theme. This project demonstrates how technology and creative design can elevate outdoor advertising.

Titan Watches marketing head Aparna Ravi said, "The Titan Stellar collection is an ode to the beauty and precision of celestial movements, and we sought an innovative way to bring that to life. Our collaboration with Laqshya Media Group has resulted in a creative billboard featuring a motorized moon display and advanced neon lighting, showcasing the intricate craftsmanship and innovation that define the Stellar collection. Our aim was to create an engaging experience that mirrors the inspiration of our watches, and we hope it leaves a lasting impression on all who experience it.”

Laqshya Media COO Amarjeet Singh Hudda said, “At Laqshya Media Group, we believe in pushing the boundaries of what’s possible in outdoor advertising. This innovative billboard installation showcases the precision and beauty of Titan Stellar collection and marks a significant leap in how brands can engage audiences in the outdoor space. We’re proud to have created a visual experience that’s as dynamic and timeless as the watches themselves, and this campaign showcases the future of interactive, immersive advertising."