Mumbai: Gadda Co, a leader in the mattress and bedding industry, has partnered with legendary actor Mukesh Khanna, famed for his roles as Shaktimaan and Bhishma in “Mahabharat”, as its new brand ambassador. This collaboration highlights Gadda Co’s dedication to providing top-tier sleep solutions, including mattresses, pillows, and waterproof protectors that offer unmatched comfort and durability.

Expressing his excitement, Mukesh Khanna said, "I have always believed in the power of good health, and quality sleep is at the foundation of that. Gadda Co has proven to be a brand that cares deeply about offering products that enhance the quality of life for people across India. Their dedication to quality, comfort, and durability aligns with my personal values, and I am excited to be a part of this journey, whether it’s the mattresses or the protectors, their attention to detail in crafting products that support good sleep is truly commendable."

Under the Baby & Mom Retail house of brands, Gadda Co has built a reputation for delivering products that guarantee restful and rejuvenating sleep. This partnership with Mukesh Khanna reflects the brand’s strategic move to strengthen its presence in the Indian market by connecting with consumers through a beloved and trusted figure.

Baby & Mom Retail founder and CEO, Shish Kharesiya stated, "Having Mukesh Khanna on board as our brand ambassador is an honour. His association with Gadda Co perfectly resonates with our brand’s values of providing reliable, long-lasting products. We are excited to take our brand to new heights with him by our side. At Gadda Co, we believe that everyone deserves a restful, comfortable sleep, and with Mukesh Khanna as our ambassador, we aim to communicate this message more effectively to our audience."

This collaboration is set to elevate Gadda Co’s brand recognition, further embedding its commitment to quality sleep for Indian consumers through its trusted products.