Mumbai: OML Entertainment, a full-service creative and entertainment business network has appointed Preranaa Khatri as chief business officer (CBO). With nearly two decades of experience in content strategy, creator management, and revenue optimisation, Preranaa is well-suited to drive OML's continued growth. She previously worked at OML in 2016, leading initiatives that boosted the company’s market presence and revenue.

In her new role, Preranaa will report to CEO Tusharr Kumar and focus on expanding OML’s advertising, branded content, and long-form production businesses, while growing its influencer marketing platform, Hypothesis, and strengthening its talent roster. This marks a key chapter in OML’s future-ready transformation.

“I’m looking forward to driving growth at OML with Preranaa. Her extensive experience, strategic insight, and proven leadership skills will be invaluable as we expand our footprint in the media & entertainment industry. She's one of the most empathetic leaders I've had the opportunity to work with, and I can't think of anyone better to build our teams with,” said OML Entertainment CEO Tusharr Kumar.

OML’s new CBO Preranaa Khatri expressed her excitement, saying, “I am thrilled to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”

Preranaa’s passion and experience in media and entertainment make her a formidable addition to OML’s leadership team. Most recently, she was an independent consultant focusing on strategic partnerships, revenue growth and GTM strategies for brands and agencies. Of note has been her work for a Global Olympic Sponsor's Athlete Partnership Program in the lead-up to the recently concluded Paris 2024 Summer Olympics and 2024 Summer Paralympics.