Mumbai: Mipcom Cannes announced the full details and programme for its newly expanded Mip Innovation Lab, which brings together a high-profile lineup of key players from over 60 international companies for a series of thought-leading talks, summits, networking events and demonstrations at the forthcoming 40th edition of the international co-production & entertainment content market (21-24 October).
Covering the area at the intersection of content, technology and changing audience behaviours, and housed in a new dedicated purpose-built space within the Palais des Festivals, The Mip Innovation Lab will host a daily curated programme with dedicated summits on FAST, AI, streaming and connected TV aimed at equipping companies with the latest insights and introductions to potential partners in these rapidly evolving sectors.
“The fastest developing areas that are shaping the future direction of the television industry are now at the heart of the Palais and of the market.” said Mipcom Cannes and Mip London director Lucy Smith. “We’ve built a destination with a ‘who’s who’ of key players speaking, a host of cutting-edge technology-led companies exhibiting and unrivalled matchmaking opportunities. Everything in the Mip Innovation Lab is geared to helping businesses adapt, identify opportunities, find potential partners and unlock further potential revenue streams. We expect it to be energising, prescient and highly productive.”
Global Streamer Talks - New for 2024
A series of interviews by media cartographer Evan Shapiro with leaders from streaming and digital platforms on their strategies, market challenges, and effective collaborations. Speakers include David Eilenberg, head of content, Roku; Claire Basini, deputy general manager, TF1; Olivier Jollet, EVP and international general manager, Pluto TV, Paramount; Cédric Dufour, CEO & president, Rakuten TV; Maxime Carboni, chief business officer, Euronews; and Justin Sampson, chief executive, Barb Audiences. Starting on Tuesday, 22 October at 09:00.
Connected TV Summit – New for 2024
This summit covers the influence and innovations in TV operating systems, including user experience dynamics and advertising models. Speakers include key players from All3Media International, Anoki, NEW ID, Numila Advisory, Samsung TV Plus, TVREV, Veed Analytics, VIZIO, Whale TV, and Wurl. Starting on Wednesday, 23 October at 09:00.
Global FAST & AVOD Summit
An established summit at Mip markets since 2022, focusing on the international growth of FAST and AVOD through talks and round tables. Speakers include representatives from Banijay Rights, BBC Studios, Blue Lucy, Dataxis, FilmRise, Fremantle, Gracenote, Little Dot Studios, OKAST.TV, Roku, Samsung TV Plus, The Local Act, Tubi, Vevo, Warner Bros. Discovery, Whale TV, Xumo, and ZDF Studios. Starting on Tuesday, 22 October at 14:30.
Applied AI Summit
A day dedicated to demonstrating the latest applications of AI in production and monetization, as well as ethical and legal challenges. Leading companies include Adventr, Aive, Alix Partners, Banijay Entertainment, BetaSeries, Calliope Networks, DLA Piper, FanTrust, Google, Largo.ai, TF1 Group, Newen Studios, Papercup, Runway, Social Department, and Variety Intelligence Platform. Starting on Monday, 21 October at 10:15.
Why YouTube Matters: Engaging Audiences & Boosting Revenue
A session analyzing trends and opportunities in driving viewership and revenue on YouTube, featuring Neil Price, UK film and TV partnerships lead, YouTube, and Wayne Davison, chief revenue officer, Little Dot Studios. On Wednesday, 23 October at 14:00.
Insights That Matter: Fueling Your Next Strategic Move
A wrap session featuring three trend reports and takeaways from RTLAdAlliance, 3Vision, and Omdia. On Wednesday, 23 October at 14:45.
Partners for the Global FAST & AVOD Summit include Xumo, OKAST.TV, Vevo, Gracenote, Blue Lucy, Abema, OTTera and Tevefy; and for the Connected TV Summit, Samsung TV Plus and Wurl. DLA Piper is the conference partner of the Applied AI Summit.
Companies confirmed to exhibit in the new Mip Innovation Lab include Amagi, aurbit by Adease Media Intelligence, Dubformer, ElevenLabs, FASTHub by MuxIP and Largo.ai; with Bango, Dramatify, Digital Convergence Technologies, Motion Tech and Triforce both exhibiting and demonstrating within the new set up.
The mother of all entertainment content markets, Mipcom Cannes was attended by over 11,000 delegates from over 100 countries in 2023. The 40th edition takes place in Cannes 21-24 October 2024.
