Mumbai: Piyush Pandey, celebrated as the big daddy of Indian advertising, has been honored with the prestigious LIA Legend Award in Las Vegas on 1 October 2024. This global award, introduced in 2023, recognises industry leaders who have demonstrated outstanding creativity, leadership, and a commitment to mentoring others. Piyush is the second recipient of this honor, highlighting his immense contribution to the advertising world.

With a career spanning over four decades, Piyush has transformed Indian advertising through his work at Ogilvy, where he began in 1982. From humble beginnings, he has won over 600 national and international awards, including the Padma Shri and the Lion of St. Mark at Cannes. Known for his ability to connect with audiences through relatable storytelling, Piyush’s campaigns have made a lasting impact, including his contributions to India’s polio eradication efforts.

Having stepped into an advisory role at Ogilvy in 2024, Piyush continues to inspire the next generation of creatives. His books, Pandeymonium and Open House, reflect his belief in sharing knowledge and experience without prescription. This latest accolade is a testament to his enduring influence on the global advertising industry.

LIA (London International Awards), founded in 1986 by Barbara Levy, celebrates creative excellence across media and has evolved into one of the top international creative festivals. The LIA Legend Award honors those who not only excel in creativity but also contribute to the industry's growth through mentorship and collaboration.