Mumbai: dentsu X India has been awarded the digital media mandate for LG Electronics, a consumer electronics brand. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s New Delhi office.

As per the mandate, dentsu X - the data & tech-driven agency from dentsu India, will cater to digital media solutions for the brand. It will offer a comprehensive suite of solutions overseeing online marketing plans across social media platforms, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for LG Electronics’ B2B segment and B2C website.

This partnership underscores dentsu X’s commitment to upholding the brand’s philosophy of transparency and integrity. The agency will play an instrumental role in amplifying and expanding the brand’s digital footprint with innovative and engaging brand strategies. Leveraging its Media, Tech, Data, and Content expertise, dentsu X aims to deliver transformative digital-first experiences, driving business growth and solidifying LG Electronics' leadership in the consumer electronic industry.

Commenting on the partnership, dentsu X India CEO Jose Leon said, “We are thrilled to welcome LG Electronics onboard. This strategic win aligns perfectly with dentsu X’s digital-first and data-driven approach. We aim to enhance LG’s digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry.”

dentsu CEO Media South Asia Anita Kotwani added, “We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG’s blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X’s goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving its business objectives and further strengthen its industry leadership.”

LG Electronics India head of corporate marketing Jae Hyung Jun commented, “We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X's innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG's connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”