MUMBAI: Tata Play has added another feather in its cap. Speaking at APOS in Bali this morning, Tata Play managing director & CEO Harit Nagpal announced -alongside Cignal TV’s president & CEO Jane Jimenez-Basas and Akash Digital TV CEO Tariq Alam - that the it had provided its Tata Play Binge app’s platform as a service (PaaS) to Cignal TV. This follows quickly in the footsteps of Akash Digital in Bangladesh also opting for PaaS.
The Cignal Super app is the first ever OTT-aggregation platform to be introduced in the Philippines. Currently in its pilot phase, Cignal Super app will soon give users a unified subscription to access content from various OTT platforms.
“Tata Play’s intuitive user interface makes content discovery easy for our TV customers,” stated Nagpal at APOS. “We have applied the same principle while designing Binge. This will become even more relevant in the future as the number of apps increase. It is all about understanding what today’s viewer really needs: simplicity, choice, and affordability. And with Tata Play Binge’s cloud technology, we are making sure this vision can be scaled globally. The launch of the Akash Go app and now Cignal Super demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app.”
Cignal Super will launch with partners including VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play.
“At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines. With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform – with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life”, said Cignal TV’s Jane Jimenez-Basas.
