Mumbai: Mismatchd is shaking up the fashion scene by celebrating the concept of duality—think Yin and Yang, Day and Night, and the divine balance of Shiva as both creator and destroyer. The brand's designs capture the different facets of personality, inviting wearers to embrace the bold, the subtle, the adventurous, and the cozy.

The brand is committed to sustainability, also championing an “Eco-Fabulous” approach that weaves eco-conscious practices into every step of the process. From thoughtfully sourced materials to a no-waste, low-inventory model, every piece is crafted with care, allowing individuals to look fabulous while being kind to the planet.

Founded by D2C marketing veteran Sakshi Sharma, Mismatchd stands apart in a world dominated by fleeting trends. “Mismatchd is born from the philosophy of duality,” says Sharma. “We invite you to embrace every aspect of yourself—the bold, the subtle, the adventurous, and the cozy. Fashion should celebrate your multifaceted identity, and with Mismatchd, it’s not just fabulous—it’s eco-fabulous. Our goal is to prove that looking good and feeling good about your choices can go hand in hand.”