Mumbai: EndemolShine India’s Bigg Boss Telugu Season 8, which launched on 1 September 2024 on Star Maa and Disney+ Hotstar, has achieved a record-breaking viewership in its launch week. With superstar Nagarjuna returning as the host for the sixth consecutive time, the premiere episode garnered an impressive 18.9 TVR (Hyderabad), solidifying the season’s place as a record-breaking hit. In its first week, the show saw a remarkable 5.9 billion minutes of viewing, setting a new benchmark in the history of Bigg Boss Telugu.

Commenting on the overwhelming success of the launch,  EndemolShine India EVP and head of content, Telugu and Kannada Tabassum Jalib said: "We are thrilled by the phenomenal response to Bigg Boss Telugu Season 8. The numbers speak for themselves, and it's a testament to the deep connection the format has with audiences across Telugu-speaking markets. Nag sir’s charisma and the show’s dynamic format, featuring unexpected twists and turns, continue to captivate viewers, making this season’s launch our most successful to date.”

She further added, "With the continued partnership between EndemolShine India, Star Maa and Disney Hotstar,  we are confident that this season will continue to push boundaries and deliver extraordinary entertainment week after week. We look forward to sustaining this momentum and engaging audiences with fresh & dramatic content as the show progresses.”

Bigg Boss (an adaptation of Big Brother) remains one of the most successful reality franchises of EndemolShine India. In India, Bigg Boss has established itself as a cultural phenomenon, with multiple regional versions such as Bigg Boss Hindi, Tamil, Kannada, Malayalam, and Telugu—each with its unique fanbase and regional appeal, achieving milestones year after year.

As Bigg Boss Telugu Season 8 continues, viewers can expect more surprises, drama, and engaging entertainment that has kept the franchise thriving for years.