Mumbai: Hosted by the iconic Amitabh Bachchan, Kaun Banega Crorepati (KBC) in its 16th edition continues to captivate audiences nationwide. According to BARC data (HSM Urban 15+, Week 37, 2024), KBC holds the top spot with an average viewing time of 37.8 TSV.

In a time of short attention spans, KBC's success in maintaining high engagement is a testament to its enduring appeal and compelling storytelling. The show's ability to connect with viewers of all ages and demographics, along with its focus on personal stories and intellectual challenge, ensures that it consistently holds the audience's attention longer than other non-fiction shows.

In comparison, other shows such as India’s Best Dancer Season 4 and Fear Factor - Khatron Ke Khiladi have average viewing times of 31.2 TSV and 34.3 TSV, respectively.