Dhanuka Agritech launches film honouring India’s next-gen farmers

Dhanuka Agritech launches film honouring India’s next-gen farmers

The film highlights farming as a legacy and encourages youth to embrace the profession.

Dhanuka Agritech

Mumbai: Dhanuka Agritech releases a new mini-feature film as part of its 'India ka Pranam, Har Kisaan ke Naam' campaign. The film focuses on the future of farming in India through the story of a young boy who dreams of becoming a farmer, a profession essential to the nation.

This is the second installment in the campaign, following its 2022 launch, and has already gained significant attention. Teasers and social media buzz helped build anticipation, and the release has been warmly received by audiences nationwide. The film’s central message—India’s future lies in the hands of its farmers—resonates deeply.

Dhanuka Agritech stands behind this campaign. "We are thrilled to unveil this film," said Dhanuka Agritech’s senior deputy general manager, Ratnesh Kumar Pathak. "This initiative is a continuation of our mission to uplift and honor the farming community. Through this film, we challenge the outdated belief that brilliant young minds cannot pursue farming—a profession that is the backbone of our country. Farming is not just a livelihood; it’s a legacy, and we want to celebrate it. This film is our way of expressing deep gratitude to every farmer for their unwavering dedication and invaluable contributions."

For decades, Dhanuka Agritech has supported Indian farmers, understanding their challenges and the hard work behind each harvest. The film serves as a tribute to these efforts and aims to inspire the next generation to take pride in farming. It also reinforces the company’s commitment to supporting the people who feed the nation, celebrating both current and future farmers.