Mumbai: Lavie Luxe, renowned for its high-end, premium-quality products, has announced the launch of its new category of perfumes. This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.
Key information:
Price:
● A single bottle of 100ml - Rs 1999/-
● Gift Set - Rs 1999/-
Availability: You can find Lavie Luxe perfumes on the online website of Lavieworld.com, Lavie retail outlets nationwide and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira.
Warranty: Each Lavie Luxe perfume has an expiry date of three years from the date of packaging.
The new perfume line features four enchanting Eau de Parfum (EDP) fragrances:
1. Lush: A floral and fruity blend with top notes of pear, heart notes of jasmine, and base notes of vanilla.
2. Lily: A floral and spice combination with top notes of lily, heart notes of rose, and base notes of pink pepper spice.
3. Lagoon: An aquatic and woody scent with top notes of mandarin orange, heart notes of lavender, and base notes of patchouli.
4. Love: A citrusy and woody fragrance with top notes of bergamot, heart notes of patchouli, and base notes of woody elements.
These fragrances cater to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18 per cent fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly. In line with Lavie Luxe's commitment to premium quality, the new perfumes have undergone rigorous dermatological and allergen testing to ensure they are safe for all skin types. This dedication to excellence aligns seamlessly with the brand's reputation for delivering high-end, elegant products that set industry standards.
"We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market," said Lavie Luxe CEO Ayush Tainwala.
This strategic move aligns with parent company Bagzone Lifestyle Pvt Ltd's growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship. Furthermore, the parent company will continue to explore new avenues and expand its luxurious offerings.
