Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

BGMI has released its first ad film in Malayalam

Maitri

Mumbai: The popular online multiplayer game Battlegrounds Mobile India (BGMI), has released its first ad film in Malayalam, recreating the iconic "Pennukaanal" scene from the superhit movie Sandesham.

Not only does the ad recreate the set and the shots exactly, but it goes one step ahead - the film was directed by Anoop Sathyan, son of Sandesham director Sathyan Anthikad while actor Dhyan Sreenivasan takes over the role of Kottappalli Prabhakaran, portrayed by his father, the legendary Malayalam film actor Sreenivasan, in the original film.

Maitri Advertising, Kochi created this ad for Krafton, the company that owns BGMI. Maitri Advertising is also the only independent advertising agency to win the Grand Prix, the highest honour in the Indian advertising industry.

The ad film has already achieved remarkable organic numbers, garnering over three million views and tens of thousands of comments across platforms.