Mumbai: Torque Pharma, a pharmaceutical company, has collaborated with the much-anticipated Punjabi blockbuster “Jatt and Juliet 3,” which is set to release on 27 June 2024. This collaboration marks a unique synergy between healthcare and entertainment, bringing together Torex's trusted legacy in cough relief with the vibrant and popular world of Punjabi cinema.
"Jatt and Juliet 3" stars the charismatic duo Diljit Dosanjh and Neeru Bajwa, who are beloved by audiences for their dynamic on-screen chemistry and entertaining performances. Torex Cough Syrup’s popularity aligns seamlessly with the movie's appeal, creating a connection that binds the audience together and enhances brand recall.
Commenting on the ad film launch, Torque Pharma director Abhay Iqbal Singh Bedi said, "We are thrilled to collaborate with 'Jatt and Juliet 3,' a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences."
"We're excited to partner with Torex Pharmaceuticals for 'Jatt & Juliet 3.' This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can't wait for everyone to experience the magic of 'Jatt & Juliet 3' in theatres." said Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film.
